Increase Customer Base

I've said it over and over again. People base their actions on emotions. Think about a time when you were shopping and intended to pick up a few items, but left the store with more bags than imagined.

Customers purchase spontaneous items because it makes them feel good about themselves. This occurs once they enter the store. What gets the customers to initially visit the store?

An increase in customer visitation is based on three things:

1. Product

What do you have to offer your consumers? Is the bang worth the buck? During this economic time people are looking for ways to stretch the dollar. You want to research to make sure there is a demand for the supply you have. The [one of] worst thing you can do is to allow a product to sit on your shelves accumulating dust.

2. Service

Please! Please! Please! Understand that the consumer comes first. I am not saying they are always right, but there are ways to handle each situation. Implement a measurable leadership program in the workplace to make sure your consumers are receiving the best service possible.

3. Brand

How do you stand out from the rest? Find your niche in the market that will continue to attract and retain consumers. McDonalds, Home Depot, Essence, Forbes, Oprah and many others have learned this concept. Once you earn the trust of your consumers, you will forever have an 'audience' to sell your products to.

There was a consumer who went into a business to purchase a product. She had concerns and approached the manager. The manager did not like her questions and concerns and began to act inappropriately. He clearly lost the business of this consumer and many others. I learned about her situation through 'word of mouth', which can spread like wildfire. This is a prime example of the three previous goals that must be considered in order to expand your business. Apparently the product was not up to par, the service was inadequate and now the brand will be flawed due to lack of consistent monitoring and consideration of [product, service, brand] the consumers' needs.

It's time to sit down with a consultant to discuss Solutions to Fit Your Needs.


Be inspired,
Bahiyah Shabazz